I JOB PURPOSE Create execute amp evaluate the insight led brand marketing plan which delivers market shares amp financial goals at Personal Care Category level in Algeria.
II PRINCIPAL ACCOUNTABILITIES
1 Build local understanding
- Regular use of research findings market data consumer customer and shopper opportunities.
- Champion on a continuous basis consumer understanding to secure a truly consumerled vision and strategy.
- Understand broad consumer trends and also specific consumer issues with the brand.
- Understand and use appropriately a broad range of ad hoc research tools.
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EXPECTED ENDRESULTS
- Identify opportunities for local business to drive growth
- Adjust brand plans in the light of new category understanding competitor activity or market changes
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2 Annual brand plan annual structure review of core data business performance brand health and competitive context
EXPECTED ENDRESULTS
Define mustwin battlesmeasurable objectives
Define Activity plansSchedule
3 Establishes channel priorities and opportunities to bring the brand to life at the point of purchase
EXPECTED ENDRESULTS
Promotions planning
Budget setting
Interface with trade marketing
4 Managing launchrelaunch plans Execute launch plans using funds efficiently to achieve measurable objectives and grow the business
- Interface with the regional brand development team .
- Project Management of innovations to land them OTIF on time in full
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EXPECTED ENDRESULTS
Ensure excellent execution of launch plan to drive distribution trial loyalty and awareness
Perfect execution of launchrelaunch
5 Communication and activations deployment
Manage communication plan ATL BTL PR 360° activation program etc.
EXPECTED ENDRESULTS
Implement integrated above and below the line brand plans
Manage budget
Establish productive working relationships with local support agencies
6Leads multifunctional teams to execute the national brand plan in key channels and achieve the brand objectives
SampOP weekly meetings to review and follow marketing and trade activities define the demand
EXPECTED ENDRESULTS
Ensure alignment across portfolio activity
Ensure marketing plans are implemented down to individual channel level
Ensure maximum synergy is achieved between customer and brand objectives.
SampOP inputs for innovation and demand assessment.
7Constantly evaluates performance of national support activities and instore implementation against measurable objectives
Track market trends and competitors activities
EXPECTED ENDRESULTS
Post evaluate Launches and promotions
Use learning to identify solutions for future activities
Analyze competition activities to better counter them
8 Managing resources and making adjustments to deliver Annual plans and Profit targets
EXPECTED ENDRESULTS
Delivers against annual TO amp profit targets
Monitors and protect brand profit margins
Controls brand expenditure vs. budget
Makes budget adjustments in response to market events and competitor movements
Job Requirements
Bachelor or Master degree
3 years experience minimum in a similar job in an FMCG company
Fluent French amp English written amp spoken
Analytical skills
Project Management Skills
Attention to details
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