Responsible to lead
the Sales function in Qatar. Plan and implement sales strategies to enhance
distribution depth, availability and visibility of the principal company's
products. Effectively manage the trade.
Sales Management
1. Lead the consumer business in QATAR in terms of sales planning, execution and review.
2. Setting up of systems and processes for Sales planning and review.
3. Achieve volume and value targets on a monthly, quarterly & yearly basis. In doing so, effectively translate company's goals into measurable and actionable goals for team members with milestones in place.
4. Develop and implement effective quarter plans with high degree of detail to translate yearly sales and market share objectives into achievable and measurable milestones.
5. To appoint sales structure & team as per S&D blueprint.
6. To assign sales & distribution targets to the team to seek maximum market potential and to achieve the objectives set for the area.
7. Ensure proper availability, visibility & freshness of products at the outlets through the S&D team.
8. Ensure regular tracking of performance through daily, weekly and monthly sales reports. Need to track both quantitative and qualitative information.
9. To provide leadership, motivation and control to achieve the sales goals.
10. To evaluate & review the performance of the Sales Team and develop them with appropriate training.
Distribution Management
1. Effectively manage the channel partners - Modern Trade and Traditional Trade.
2. To work closely with key accounts and large chains (like Coops, C4 & Lulu) - shelf space, trade promotions, listing, special deals.
3. To build strong relationship with wholesalers to ensure adequate depth of company products in wholesale channel.
4. To effectively control van operations to service traditional trade and ensure nil stock out situations. Also ensure proper visibility and freshness of products in traditional trade by monitoring and incentivizing van sales team.
5. To ensure timely and accurate delivery of goods by maintaining a perfect coordination between Sales and Logistics functions.
6. To ensure that credit policies of the company are implemented and closely monitor the customers' outstanding accounts, if any.
7. Review performance with key accounts on a quarterly basis, provide feedback to mgt. while taking timely corrective action.
8. Involved in negotiating annual BDAs with key accounts.
Market Activation & Sales promotions
1. Contribute to the planning and effectively implement the market activation programs, trade & consumer promotions, merchandising and advertising (including POP & POS) programs as specified.
2. Capture and analyze data on continuous basis to gauge the effectiveness of key activities and promotions through a pre agreed control mechanism.
3. Track competitor activities, pricing, trends and other developments; and suggest activities to counter the same.
Business Processes & Systems
1. Work closely with the brand manager, supply chain, IT and finance functions to create robust processes & systems that link the principals with the distribution company.
2. Put in place a strong MIS that communicates the critical information for brand development.
3. Be the custodian of monthly and quarterly spends budget. Ensure that budget is completely deployed as intended and monitored closely.
Job
Details
Date Posted:
|
2016-02-13
|
Job Location:
|
Doha, Qatar
|
Job Role:
|
Sales
|
Company Industry:
|
Distributions and Logistics; FMCG; Sales
|
Preferred
Candidate
Career Level:
|
Management
|
Degree:
|
Bachelor's degree
|
