POSITION
SUMMARY:
The Marketing Officer will coordinate, execute and manage day-to-day tasks to target customer base and ensure market share growth. He is responsible for the execution of integrated marketing programs (offline and online) that support business objectives and drive high quality leads for company products.
The Marketing Officer will coordinate, execute and manage day-to-day tasks to target customer base and ensure market share growth. He is responsible for the execution of integrated marketing programs (offline and online) that support business objectives and drive high quality leads for company products.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Work alongside Marketing Director to plan and execute marketing and communication plans for ATL and BTL marketing.
2. Coordinate with departments and units to execute plans for principles and agencies to target customers.
3. Develop marketing tactics to increase customer base and market share.
4. Handle Third party agencies and suppliers to ensure execution of marketing plans and initiatives.
5. Define and outline target audience and consumer habits to aid in developing effective marketing plans.
6. Liaising with marketing department team members to ensure full communication integration on both offline and online media as needed.
7. Follows all company guidelines to ensure appropriate brand image in all marketing and communication.
8. Performs other related duties as assigned.
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