Job Description
This is a fabulous opportunity to work with
a leading FMCG
organisation for their Confectionary
division, they are currently
recruiting for a Trade
Marketing Specialist. You will be directly
reporting to the Trade Marketing Manager
PURPOSE
Drive the Business by deploying Trade Marketing Strategies by Area/Channel/Customer, defining and developing In-Store Strategy by coordinating inputs from Marketing and Sales, Group and external best practices. It supports sales by preparing data for canvas plans and argumentations to trade promoting a category management approach by activating the relevant data collection and analysis.
AREAS of RESPONSABILITIES and related ACTIVITES
Sales Folder/Argumentation – complete support for the development and implementation of the Ferrero sales folder into both the upper trade and lower trade sales teams, also including the wholesaler sales teams for the lower trade. The target is to supply the different sales team with the right argument in order to support negotiations.
Monthly Canvas Plans – Working together with headquarter trade marketing team, sales and marketing departments to prepare data as a support of the monthly Canvas plan
Activity selling sheets – Support in the preparation of the data contained in the selling sheets of each activity planned in the Marketing activity calendar for all the countries of the area. Data could be sourced from internal, third parties (ACNielsen, Kantar, consumer panels etc..), distributors sell-out, scanner data, panels.
MERCHANDISING – To support the merchandisers teams in the different markets with the preparation of Shelf-Share data, Turnover by cm and planograms to be applied in the trade as a support of the local Company's business development
On-Going Set of Reports -To develop and maintain a standard set of report for all the markets as a support of the local units and as a support of the monthly headquarter dashboard.
OTHERS – To support the building blocks process(definition-input-training)-To support technically the sales team (Category management)
