Job Responsibilities May include
:
- Contribute to the ongoing development and execution of company social media strategy, policies and framework, to include paid, owned and earned initiative- Develop brand awareness, generate inbound traffic and encourage adoption of the show
- Obtain all assets and approval necessary to successfully execute Digital and Social Media campaign strategy
- Contribute to the ongoing development and execution of company social media strategy, policies and framework, to include paid, owned and earned initiative- Develop brand awareness, generate inbound traffic and encourage adoption of the show
- Obtain all assets and approval necessary to successfully execute Digital and Social Media campaign strategy
- Ensure that campaigns initiatives have measurable KPIs that align with the overall goals and internal expectations
- Manage day-to-day activities and select social media campaigns including creating social media editorial copy, uploading video and photo content
- Engaging in dialogue, answering questions where appropriate and moderating comments and user behavior on designated social media pages
- Monitor the impact of designated social media campaigns, analyzing and reporting on effectiveness of campaigns internally on a weekly basis
- Communicate effectively with all parties to keep everyone abreast of upcoming launches
- Monitor trends in social media tools, trends and applications
- Work with Integrated Marketing to develop unique opportunities for brand partner integration
